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for: ‘September, 2012’

Client Spotlight – NEW Marketing and Branding for Miriam Ortiz y Pino of More Than Organized

Meet Miriam Ortiz y Pino, certified professional organizer and simplicity expert for More Than Organized. In just one month, I helped her get crystal clear on who her ideal client was and the exact words and phrases to attract them.

We discovered that the branding archetype she had been using for years was not correct and was sabotaging her marketing efforts. Then I showed her how to brand her marketing with the right archetype (Ruler) to attract her ideal client.

The results? She had her first 5-figure month!

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7 Must-Have Webpages for Your Coaching Website

Are you ready for a WordPress website for your coaching practice? Great! But whether you build your own website or get help with its creation, you will need to create content and decide what pages to include.

And that’s where most coaches get stuck.

It’s easy to find a WordPress template you like. There are plenty to choose from. But how do you decide what information to put on which pages? And do you just copy someone else’s site navigation, or come up with your own?

Here are 7 must-have webpages every coach should have on their website with a description of what goes on each page.

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Client Spotlight – NEW Website for Debora J. Hollick and Insightful Solutions Ltd.

I am to pleased to announce the new marketing strategy and website we created for Debora J. Hollick at www.insightfulsolutions.com. When she contacted me, Debora needed a new look for her website – one that would clearly communicate the unique coaching and done-for-you services that she offers to large and small businesses internationally. She also …

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7 Reasons Why People Say “No” to Your Programs

Do you find yourself talking to lots of people, but no one is signing up for your programs? It’s especially frustrating when you know you have the perfect solution for someone and could help them achieve exactly what they want, but they still say, “No, thanks.”

The answer typically lies in your one-on-one conversation with them. This is the conversation you have with someone when you’re trying to determine if they can benefit from your services. Many coaches unknowingly sabotaging their success during this conversation.

Here are 7 common reasons why people say no to your programs and what to do to avoid these mistakes.

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