7 Must-Have Webpages for Your Coaching Website

7 Must-Have Webpages for Your Coaching Website

Are you ready for a WordPress website for your coaching practice?  Great!  But whether you build your own website or get help with its creation, you will need to create content and decide what pages to include.

And that’s where most coaches get stuck.

It’s easy to find a WordPress template you like.  There are plenty to choose from. But how do you decide what information to put on which pages? And do you just copy someone else’s site navigation, or come up with your own?

Here are 7 must-have webpages every coach should have on their website with a description of what goes on each page.

Home Page

This is the landing page of your site. It is the page most everyone lands on and has an address like,  And no, it’s not supposed to be your blog page.   That’s a separate page.

You need to include 2 critical things on your home page:

1) Your brand message

You have about 15-30 seconds to get someone’s attention when they visit your website.  That’s all.  Don’t waste your webpage headline on something mediocre like “Welcome to our Site!” or “Here’s my philosophy…”

You’ll want your home page to immediately identify who your ideal client is and the specific ways you can help them.  Then once you have their attention, tell them why you are THE expert they want to work with.

2) An irresistible free offer and web form

This is to collect names and email addresses from potential clients. It makes your website interactive and allows you to follow up with website visitors in the future.

The landing page for your coaching website is typically the most time consuming page to create because the information has to be concise and grab the attention of your ideal client.  More than any other page, it needs to have irresistible content.

Remember to include the 2 critical things listed above, and you’ll be well on your way to having a great Home Page.

Services Page

This may also be called your Coaching Page, and I believe it’s the second most important page on your site.

This is the page that has information on your service programs and lets people know how they can work with you, whether it’s one-on-one, a group program, a membership, or through events and workshops.

Remember to focus your content on the benefits that people receive when working with you, rather than on the features of your programs.

About Page

This page is focused on you and your story.  It’s your opportunity to let people know why you are the perfect coach for them.  You can write about how you overcame your struggles to get to where you are today.  Or you can write about how you saw a need and created a program that helps people achieve a wonderful transformation in their life.

When your website visitors read your story, they should see themselves and their own story.  And also imagine that they can achieve the same results that you achieved or that your clients get when working with you.

Blog Page

Don’t underestimate the power of the blog page.  It’s more than just a list of short posts.  It’s your opportunity to write articles that give great value to website visitors and let them know that you are the expert they want to work with.

It’s also an opportunity to write client spotlights on the success your clients get when working with you.

Contact Page

This page lets visitors know how to contact you.  It may include your name, mailing address, phone number, fax number, email address, and even a map of your office location.

But it doesn’t have to be an actual webpage.  The “Contact” link in your navigation could just be a “mailto” hyperlink that allows people to email you.

The important thing is that you make it easy for people to contact you.

Privacy Policy

This is a legal page that isn’t seen in your main website navigation, but usually found in the footer section of your site.  A privacy policy tells people how you handle the personal information you collect from them.  And in some cases, you are required to have one by law.

Both the Federal Trade Commission and the major search engines, like Google, like to see that you have a privacy policy when you collect email addresses on your site.  Not having one can even hurt your rankings in the search engines.

You’d be surprised at how many website visitors won’t fill in your web form if you don’t have a stated privacy policy, even though they may never read the whole thing.

Term of Use

This is another legal page that is usually found in the footer section of a webpage.  It tells people the terms of using your website.  And a good one can offer protection against frivolous law suits.  Think of it like car insurance – you hope you never need it, but you get it to protect yourself.

I personally use and recommend legal statements from  Feel free to check them out for yourself.

What About Other Webpages?

There are many other webpages you may want to have on your site to enhance it beyond the 7 listed above…

  • Opt-in Page – If you want to build a list of prospects quickly, I highly recommend that you have a separate opt-in page as the landing page of your website.  On this page, you highlight your irresistible free offer and includes a web form to collect names and email addresses.  You’ll still want to have a home page.  But have people land on your opt-in page first.
  • Testimonial Page – Great for featuring the fabulous results clients get when working with you.
  • Products Page – If you have products or home study programs for sale, you may want a separate Products Page.  This is sometimes called “Store” or “Programs” in the navigation menu.
  • Events or Workshops Page – If you do regular events, live workshops, or teleseminars, this page can help you get more attendees.
  • Resources Page - Often used for recommending your own products.  Or you can recommend free resources and products you earn an affiliate commission on.
  • Free Stuff - If your market loves free stuff, this is a place to list all your free goodies, like your newsletter, worksheets, assessments, ebooks, ecourses, free audios or videos – anything free that doesn’t seem to fit on other pages.
  • Other Legal Pages – there are a variety of other legal pages that may be appropriate for your website, such as medical disclaimers, video or blog disclaimers, earning disclaimers, affiliate affidavits, and much more.


That concludes my list of the 7 must-have webpages for every coaching website, plus a list of other recommended pages.  You also now have a description of what to include on each page.  Use it like a blueprint when deciding what content to include on what pages.

And now, here is a BONUS TIP – Webpages You Will Never Need: If you follow my recommendations for your Home Page, you’ll never need the following pages that are often seen on coaching websites.

  • Who I Work With
  • How I Work
  • What I Do
  • Is This For You?

If you feel a need for any of the above pages on your website, you probably need to rewrite your Home Page.

Best wishes on creating your first (or next) irresistible coaching website.


  1. Nicolás
    Feb 20, 2013

    Thank you, it was very usefull when I was designing my website :D

  2. Vinothhari
    Oct 11, 2012

    I just like it! Wonderful article. I deirse you up-to-date your blog significantly more normally, I just cannot seem to be to acquire adequate of your weblog. I preserved your blog in my bookmarks. Would it be feasible to do a guest post sometime?

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