Those of you who follow my blog and newsletter already know that I am a BIG proponent of collecting the names and email addresses of your website visitors. You get that information by making them an irresistible offer: a free report, checklist, audio, or video.
This lets you automate your lead generation process so that you’re building a list of highly qualified prospects 24 hours a day, 7 days a week.
The large majority of websites online today don’t do this, or they don’t do it well. As a result, I often hear coaches and consultants say, “No one is signing up for my free offer. What’s wrong? How can I build my list faster?”
In this series on lead generation, I’ll give you several easy tips you can use to get more highly qualified prospects faster and easier.
Tip – Know who your ideal client is.
There’s a common saying, “You can’t please all of the people all of the time.” This applies to your free offer as well. You aren’t trying to please everyone. Instead, you want to offer something that is irresistible to your ideal client.
But if you haven’t clearly decided who your ideal client is, how will you know whether or not your free offer is irresistible to them?
I truly believe that most people could triple their opt-in rate if they just got this part done BEFORE they created their free offer.
Are you having trouble visualizing your ideal client? You’re not alone. And there’s a really good reason why this is a challenge for you.
It’s probably because you are so good at what you do that you’re able to help almost everyone.
I work with some very talented and gifted individuals who really have a heart to help people, whether it is in business productivity, well-being, education, or ministry.
And I often hear them say something like this, “I work with a variety of people and can help almost anyone with their [insert special service here] needs.”
Great, I know you can help a lot of different people. But of all your clients, who do you most like to work with? If you could fill 50%-100% of your practice with your favorite type of client, who would it be?
That is your ideal client.
You see, while there are many different people who can benefit from your gifts, skills, and talents, we all have a favorite type of client who is our ideal. And when we work with them, it seems more like play than work.
Once you know the type of client you most want to work with, it’s easy to create an irresistible free offer. You know exactly what they want and need most and can give it to them.
And that means you’ll generate more leads with your website – a lot more!
If you liked that tip, you’ll love the next one, too. It’s titled, “Lead Generation – Make Your Offer Irresistible to Your Ideal Client.” Be sure to check it out.
What is your most important question about defining or choosing your ideal client? Leave a comment and let me know. I’ll be glad to help.