12 Web Design Trends for 2012 – Part 1

Since I wrote “11 Web Design Trends for 2011” a year ago, there have been some interesting changes in web design and online marketing. Some of these trends are “must-have” if your coaching website is to attract clients. Others won’t apply at all. And some are optional.

I’ll comment on each trend to let you know how to best apply it to your online marketing strategy for your coaching business.

In Part 1, we look at what’s new and/or hot and what’s ancient history.

Client Attraction – Grab Your Ideal Client’s Attention Right From the Start

Picture your ideal client – the type of person you’d most like to work with. Do you know what words to use to grab their attention? I don’t mean copywriting techniques like “Discover 7 Secrets to…” I mean the words and phrases that really resonate with the prospects you want to attract.

In this article, I’m going to give you a 3-step system to help you get crystal clear on exactly what to say and write to grab your ideal client’s attention.

Branding Secrets for Coaches – How to Stand Out from the Competition and Become a Client Attraction Magnet

If you want to stand out from the competition, the answer may be branding. Most coaches just starting out don’t understand what a brand is and why they need one. So it’s something they put off to do “later.”

In this article, I’ll help you create a branding message to make your marketing easier and services irresistible to potential clients. And if you’ve been struggling with creating your own brand, you’ll find the following tips will help you get unstuck.

Here’s my top 3 branding secrets for coaches and consultants to help you stand out, beat the competition, and attract more high-paying clients.

Get More Clients – 4 Steps to Creating Irresistible Coaching Programs

You’ve worked really hard on creating a fantastic coaching program. You know that when your clients take action, they are going to get amazing results that will transform their lives. You’re so excited.

You announce your program to the world – in your newsletter, in person, and on your website. And then you wait for the orders or calls to come in. Do you get a flood of responses? Or do you get silence?

In this article, I reveal the 4 critical elements you must have in every coaching program (or offer) to make it irresistible instead of mediocre. These steps are really easy to use once you know what they are.

Struggling to Get More Clients? Here’s the Key You’re Missing

Are you struggling to get more clients and wondering why it’s so hard? Do you spend hours with prospects who don’t hire you?

Or maybe you’re getting lots of visitors to your website, but no one is calling you for appointments. If that’s you, then it could be you need to discover your key to easily attracting clients.

In this article, you’ll learn what that key is, why it works so well, and how you can easily find your own key.

Client Spotlight – New Website for Thyroid Diet Coach Magdalena Wszelaki

Meet my fabulous client from Brooklyn, NY, Magdalena Wszelaki, and her new website at http://ThyroidDietCoach.com. When Magadalena first contacted me, she was interested in search engine optimization (SEO) to get her existing site ranked better in the search engines.  But her ultimate goal was to get more clients. I showed her how to get more…

Email Marketing Secrets That Turn Prospects into Clients

If you want to have more coaching clients and more sales more often, then it’s critical that you follow up with prospects. To that end, an email campaign is a “must have” marketing tool. It will maximize the effectiveness of your website by allowing you to automatically follow-up with highly qualified prospects.

In this article, I’m going to share with you a few of my top email marketing secrets that turn prospects into clients.

How to Choose a Great WordPress Theme for Your Coaching Website

WordPress is a great way to get a professional looking site up and running in a matter of hours or even minutes. You can set up a basic WordPress site in about 10 minutes. Yes, it’s that fast. But then the real work begins as you configure, customize, and add content.

Once WordPress is up and running, you’ll need to add a WordPress theme that matches your business and branding. And with tens of thousands of WordPress themes available – both free and paid – choosing the right WordPress theme can be time consuming and challenging.

In this article, I’ll give you 5 things to consider to get a client attracting website for your coaching business.

7 Must Have Strategies for Using Video on Websites

Many coaches have already discovered that video is a great way to leverage their marketing and get more clients. Video allows your prospective clients get to know you and the solutions you offer in a way that is better and deeper than reading an article.

For the greatest success with videos, you’ll want to use some simple but powerful strategies. In this article, I share my top 7 tips for getting more clients using video on your website.