If you want to have more coaching clients and more sales more often, then it’s critical that you follow up with prospects. To that end, an email campaign is a “must have” marketing tool. It will maximize the effectiveness of your website by allowing you to automatically follow-up with highly qualified prospects.
An email campaign is a series of emails that are pre-written and put into a software tool called an autoresponder. The autoresponder then sends out these email messages to prospects on a schedule that you decide. This is the same tool you use to send your newsletter out to your list.
If you’re just getting started with online marketing, the first email campaign you are likely to create is to prospects who have visited your website and opted in for your free irresistible offer. Once they opt-in (or subscribe), you have them on your list. Next, you send them your free offer, newsletter, and a series of email messages.
In this article, I’m going to share with you a few of my top email marketing secrets that turn prospects into clients.
Email Marketing Secret #1 – What to Write
Not sure what to write in your emails to turn prospects into clients? Here are three tips to make it easy.
1. Focus on the action you want them to take.
What is it you want them to do after reading your message? It may be you want them to check out your latest video, visit a page on your website, sign up for a free teleseminar, or request a free strategy session with you.
Whatever it is, make sure your content is written to motivate them to take that action.
2. Create attention grabbing subject lines.
A prospect can’t take the action you want them to take unless they first open the email and read it. So create a subject line using attention grabbing words and phrases. Or ask a question that they really want the answer to. Most of all, avoid boring subject lines.
3. Create urgency.
Give them a good reason why they need to take action now. Some strategies that work really well for coaches and consultants are:
- available for a limited time only
- on sale now
- limited number available
- special bonus if you take action by deadline
Email Marketing Secret #2 – Frequency and Intervals
How often do you send them an email and how many days do you wait between messages? Online marketers have tested this extensively, and I’ll share some of their findings with you.
When your ideal prospect first contacts you or subscribes, their desire for your services and solutions is at a peak. They want help NOW, not next week, not three days from now. Your goal is to keep their interest in you up and give them as much value as possible to establish you as the expert they want to work with.
Therefore, you want to send them an email every day for at least one week, preferably two weeks. After that cut it back to once every 2-3 days and then eventually a newsletter every week or every two weeks.
You’re not hassling them. You are helping them achieve the transformation they so desperately need and desire by sending them free valuable information. If they really are your ideal prospect, you’re doing them a huge favor and giving them a gift. If they aren’t your ideal prospect, they will unsubscribe, and that’s fine, too.
Email Marketing Secret #3 – Length of Emails
With emails, the shorter the better. Shorter messages get read sooner and more people read them. How many times have you opened up an email, skimmed to the bottom, decided it was too long to read right now, and closed it?
I recommend email lengths that can be printed on a sheet of paper. Two sheets at the most.
It’s not just critical to follow up with prospects. It’s important to do it the right way. Do it wrong, and you’ll lose the prospect forever. Do it right, and you’ve got a happy client for life. The above strategies will help you do it right!
My clients have reported great conversion rates using the email marketing tips and strategies I teach them when building their websites. If you aren’t satisfied with your response rate from your email marketing and are ready to do something about it, email me or give me a call at 423-463-0003 for a complimentary strategy session. I’d love to help.