Or maybe you’re getting lots of visitors to your website, but no one is calling you for appointments. If that’s you, then it could be you need to discover your key to easily attracting clients.
In this article, you’ll learn what that key is, why it works so well, and how you can easily find your own key.
The Key to Getting Clients Easier
When I first started my business as a web designer, I had some clients who did extremely well and others who got virtually no business at all. I started studying online marketing strategy to see how I could help them. I wanted to uncover what was missing from their websites.
What I discovered was so simple, it surprised me. My clients who were succeeding had a niche and really knew their ideal clients well. They didn’t just have a list of subscribers, they had raving fans who loved to interact with them and buy from them.
On the other hand, my clients who were struggling to pay the bills had something they wanted to sell – a product or service – and they were looking for a group of people to sell it to.
Why It Works So Well
Most coaches are reluctant to pick a niche and choose an ideal client because they fear restricting their business growth. But just the opposite is true. It’s the key that will open the floodgates to your marketing. Here is why it works so well.
Coaches don’t sell “stuff”. They transform people’s lives. Likewise, people don’t want to be sold to. They are desperately looking for a person who can help them solve a problem or achieve a certain result.
Your clients want a relationship with someone who understands their problem better than they do themselves and has the answers. The way to easily attract prospects is to focus your marketing on a person and talk to them about their problem (and your solution). And that is your ideal client and your niche.
When you speak or write specifically to your ideal client, you will quickly grab their attention, easily get them interested in your services, and get more sales.
It’s hard to create a website that will be relevant to ten different people about ten different problems. It makes your marketing ineffective and much more difficult. And if that’s been your marketing strategy, it’s probably why you’ve been struggling so hard to get clients.
On the other hand, it’s a lot easier to focus on one person and problem and create marketing for solving their biggest challenge. And in doing so, you’ll get them really excited about working with you.
Find the Key for Your Business
You and your coaching business are unique. There is no one else out there with your experience, skill-set, training, and talents. Therefore, the key to easily attracting more clients will be in finding the right ideal client and niche for YOU.
Here’s how to get started. Ask yourself the following questions and write down your answers as specifically as possible. Feel free to give more than one answer per question.
- Who do you most enjoy working with?
- What area or topic do you most enjoy working in with clients?
- In what areas do your clients get the greatest breakthroughs and transformations when working with you?
- What do clients write in the testimonials they give you? (This can be a huge insight into your unique brilliance, ideal client, and niche.)
- Which clients have the greatest ability to pay you well for your services? (If you’re not getting paid well, you have a hobby, not a business.)
Look over your answers and find combinations of ideal clients and niches that are good possibilities for you.
Now, pick one! Before you panic, remember that no one will chisel your decision in stone. You can always refine your decision and tweak it later.
In fact, I expect that over the next 6-12 months you will make several adjustments. I did and many of my clients do as well. And that’s a good thing. (You’re not a failure if you don’t pick the perfect niche on the first attempt.)
I want to help you transform the lives of as many people as possible. I want to help you easily attract all the clients you can possibly help and have a waiting list. And the key to achieving this is to be clear and focused on your niche and your ideal client. All your marketing gets so much easier once this one thing is done.
In the next three months, you can:
- Spend your time trying to serve everybody who can possibly need your help – and continue to struggle to get clients as a result.
- Or remain indecisive about the perfect niche for you – and continue to struggle to get clients as a result.
- Or you can pick a niche and ideal client TODAY using the above strategy – and have a thriving practice in 90 days or less.
I challenge you to step up to this next level in your business. I know you’ll love the results. My clients tell me that this one key alone has turned their business around once they implemented it.
If you’re struggling to get clients and can’t choose a niche because “you can’t see the forest for the trees,” email me or give me a call at 423-463-0003 for a complimentary niche breakthrough session. I’d love to help you get more clients, more sales, and transform more lives.