Imagine…a waiting list of ideal clients who have said, “I need to work with you. Please let me know as soon as you have any openings.” It’s the dream of every coach: a full practice with a waiting list. No more income “roller coaster” months or empty spots on your coaching calendar.
The good news is that it isn’t that hard to achieve. It doesn’t happen overnight, but if you implement the right strategies in the right order, it’s definitely possible within a few months. And it will work whether you already have an existing practice or you’re still in coaching school.
Here are the 5 steps to creating a waiting list of clients eager to hire you.
Step 1 – Create an Irresistible Marketing Message
You must clearly communicate what you do for potential clients. If people don’t understand how you can help them, they won’t hire you. It’s that simple.
Do people get excited when you introduce yourself and tell them what you do? If not, this is the first step to creating a waiting list of clients – create an irresistible marketing message. To do this you will need to be crystal clear on your niche, your ideal client, and your transformation. It’s the basis for ALL your marketing success.
Then, next time someone asks you what you do, you can respond with something like…
- I help women over 50 feel better than they did in their 30’s.
- I reverse dyslexia in children and adults.
- I show solo-entrepreneurs how to save thousands of dollars each year on their taxes.
- I show corporate executives how to double their salary in just a few months.
- I help coaches create irresistible marketing that has clients calling them for appointments.
Step 2 – Create Irresistible Programs and Offers
When you’re talking to a prospective client, you have to have something to offer them that they really want – preferably several offers, both free and paid. Once you know your niche, ideal client, and transformation, creating programs and offers becomes fun because you know what they want, and you know how to give it to them.
At an absolute minimum, you will want to have a paid program and a free newsletter. The next must-have is a free irresistible offer. That will get you started and you can add-on other offers from there.
Step 3 – Create a Marketing System
Don’t let the word “system” scare you off. This doesn’t have to be complicated. A good marketing system is a process you use to attract potential clients. It tells them how you can help them, offers them the transformation they desperately want, generates leads, and signs them up for your coaching program.
A full coaching practice doesn’t happen by accident. To make this fun and easy you need to have steps one and two above already in place, and you’ll want to use marketing strategies that you enjoy. There are dozens of ways to attract clients so choose a process that feels great for you.
A marketing system can (and should) include a website. But a website shouldn’t be your only form of marketing.
Step 4 – Start Marketing
Don’t stay a best-kept-secret. Let people know that you are ready and able to help them with their biggest problems and challenges. Once you have steps one, two, and three in place, marketing becomes almost effortless. You’ll have a series of steps that you do on a regular basis to attract clients. And when you tell them about your irresistible programs, they’ll be excited to work with you.
Step 5 – Fill Your Practice
When you follow through on consistent marketing with a great marketing system and irresistible programs and offers, you will soon fill your coaching practice. What next? People are still contacting you, but you’ve got no more room on your calendar. (It’s a great problem to have!)
The first thing you will want to do is start a waiting list. I call mine a “Priority Notification List.” Do not – I repeat, do not – stop your marketing once your practice is full. That will only lead to roller-coaster income months, with wild fluctuations in your income.
Instead, start collecting the names of people who want to work with you at your next available opening.
With a good waiting list, you may NEVER have to issue invitations to your mailing list that you have new client spots available. Instead, anytime you have a opening come up on your calendar, you’ll have three or more potential clients who are ready and eager to sign up.
Once your waiting list has enough clients to fill your practice several months out, then you may want to either start a group coaching program so you can work with more clients (and increase your income) or cut back on your marketing, whichever is your preference.
And of course, you’ll definitely want to raise your fees since you are now a highly sought-after coach!
If you’ve been struggling to get clients and fill your coaching practice, take a look at the five steps above and see which step you need to start working on today. Follow these steps in order, and you’ll find it easier than ever before to attract high-paying clients and create a waiting list of people who are eager to work with you.