Client Spotlight – Alex Zelnik, Slim Healthy and Fabulous

New website and marketing strategy for Alex Zelnik, LPN and holistic health coach, www.SlimHealthyandFabulous.com

I recently had the privilege and opportunity to help Alex launch his brand new health coaching practice: “Slim Healthy and Fabulous.”

As part of coaching with me, we created his branding, marketing strategy, short and long-term programs, free offer, and a starter website to automate his marketing – all in about 4 months.

5 Website Mistakes That Chase Coaching Clients Away

Is your coaching website attracting clients? If it isn’t, then it could be you’re making one of these 5 common website mistakes that chase potential clients away.

The the good news is that each one can be fixed – often without creating a new website. In fact, some of these website mistakes can be corrected in one day with just a little bit of effort.

This is by no means an exhaustive list of website mistakes. Instead, below you will find some of the worst offenders at chasing potential clients away. And they are all easy to correct. In fact, they are so easy, I’m amazed to see these mistakes on so many coaching websites.

2013 Web Design Trends for Coaching Websites

It’s the beginning of a new year, and if you’re like most coaches, you are either thinking about creating a website or updating the one you have. You want a website that is usable, beautiful, and marketable – not one that will look old-fashioned in a few months.

In this article, you’ll find a summary of the web design trends that are especially relevant to coaching websites for solo-preneur or small business coaches. And there’s lots of good news for you in 2013.

Create an Irresistible Brand for Your Coaching Practice – in 1 Day or Less

You want your coaching practice to stand out from the competition, and you know you need a great branding message. But you’re stuck. Maybe you feel like inspiration is a ship that sailed off and left you on the dock with your luggage.

If that’s you, keep reading. I’m going to share with you one of my favorite step-by-step systems for creating an irresistible brand for my coaching clients – and you can do it in less than 1 day.

Client Spotlight – NEW Marketing and Branding for Miriam Ortiz y Pino of More Than Organized

Meet Miriam Ortiz y Pino, certified professional organizer and simplicity expert for More Than Organized. In just one month, I helped her get crystal clear on who her ideal client was and the exact words and phrases to attract them.

We discovered that the branding archetype she had been using for years was not correct and was sabotaging her marketing efforts. Then I showed her how to brand her marketing with the right archetype (Ruler) to attract her ideal client.

The results? She had her first 5-figure month!

Client Spotlight – NEW Website for Debora J. Hollick and Insightful Solutions Ltd.

I am to pleased to announce the new marketing strategy and website we created for Debora J. Hollick at www.insightfulsolutions.com. When she contacted me, Debora needed a new look for her website – one that would clearly communicate the unique coaching and done-for-you services that she offers to large and small businesses internationally. She also…

7 Reasons Why People Say “No” to Your Programs

Do you find yourself talking to lots of people, but no one is signing up for your programs? It’s especially frustrating when you know you have the perfect solution for someone and could help them achieve exactly what they want, but they still say, “No, thanks.”

The answer typically lies in your one-on-one conversation with them. This is the conversation you have with someone when you’re trying to determine if they can benefit from your services. Many coaches unknowingly sabotaging their success during this conversation.

Here are 7 common reasons why people say no to your programs and what to do to avoid these mistakes.

How to Easily Get Clients to Say “Yes!” to High-level Programs

Do you find it hard to get clients to sign up for your higher level programs? Perhaps you’re working hard at marketing but getting little results. Or you may be talking to lots of potential clients, but they end up balking at the higher investment level or signing up for your budget offers instead of your 6 month program.

You may be asking yourself, “Why is it so hard to sell high-level programs?” If you think it’s the higher investment level, you’re only partly right. Sure, it’s easier for someone to come up with $300 than $3,000. But that’s not the real reason you’re struggling to get high-paying clients.

Client Spotlight – NEW Website for Shan Larter & Holistic Health Coach Training

We are very excited about the marketing strategy and website we created for Shan at www.HolisticHealthCoachTraining.com. With the new WordPress themes we are now using, we are creating web layouts in WordPress that were once only possible in traditional HTML webpages. And now that the site is set up, Shan can maintain it and add content to it herself – all without the aid of a webmaster.

You’ll definitely want to check out this new site design, especially her About Page. It’s beautiful and not your typical About Page layout.