Online marketing tips, strategies, & techniques

5 Website Mistakes That Chase Coaching Clients Away

Is your coaching website attracting clients? If it isn’t, then it could be you’re making one of these 5 common website mistakes that chase potential clients away.

The the good news is that each one can be fixed – often without creating a new website. In fact, some of these website mistakes can be corrected in one day with just a little bit of effort.

This is by no means an exhaustive list of website mistakes. Instead, below you will find some of the worst offenders at chasing potential clients away. And they are all easy to correct. In fact, they are so easy, I’m amazed to see these mistakes on so many coaching websites.

2013 Web Design Trends for Coaching Websites

It’s the beginning of a new year, and if you’re like most coaches, you are either thinking about creating a website or updating the one you have. You want a website that is usable, beautiful, and marketable – not one that will look old-fashioned in a few months.

In this article, you’ll find a summary of the web design trends that are especially relevant to coaching websites for solo-preneur or small business coaches. And there’s lots of good news for you in 2013.

7 Must-Have Webpages for Your Coaching Website

Are you ready for a WordPress website for your coaching practice? Great! But whether you build your own website or get help with its creation, you will need to create content and decide what pages to include.

And that’s where most coaches get stuck.

It’s easy to find a WordPress template you like. There are plenty to choose from. But how do you decide what information to put on which pages? And do you just copy someone else’s site navigation, or come up with your own?

Here are 7 must-have webpages every coach should have on their website with a description of what goes on each page.

7 Website Mistakes Coaches Make Online…and How to Avoid Them

Most coaches realize the importance of having a website to grow their business. But if you’re looking to attract clients, you’ll need more than an online brochure.

In this article, learn the 7 common mistakes coaches make on their websites that either chase people away or invite them to leave.

I’ll also share the 7 things to do instead to make your site irresistible to your ideal client.

12 Web Design Trends for 2012 – Part 1

Since I wrote “11 Web Design Trends for 2011” a year ago, there have been some interesting changes in web design and online marketing. Some of these trends are “must-have” if your coaching website is to attract clients. Others won’t apply at all. And some are optional.

I’ll comment on each trend to let you know how to best apply it to your online marketing strategy for your coaching business.

In Part 1, we look at what’s new and/or hot and what’s ancient history.

Branding Secrets for Coaches – How to Stand Out from the Competition and Become a Client Attraction Magnet

If you want to stand out from the competition, the answer may be branding. Most coaches just starting out don’t understand what a brand is and why they need one. So it’s something they put off to do “later.”

In this article, I’ll help you create a branding message to make your marketing easier and services irresistible to potential clients. And if you’ve been struggling with creating your own brand, you’ll find the following tips will help you get unstuck.

Here’s my top 3 branding secrets for coaches and consultants to help you stand out, beat the competition, and attract more high-paying clients.

Get More Clients – 4 Steps to Creating Irresistible Coaching Programs

You’ve worked really hard on creating a fantastic coaching program. You know that when your clients take action, they are going to get amazing results that will transform their lives. You’re so excited.

You announce your program to the world – in your newsletter, in person, and on your website. And then you wait for the orders or calls to come in. Do you get a flood of responses? Or do you get silence?

In this article, I reveal the 4 critical elements you must have in every coaching program (or offer) to make it irresistible instead of mediocre. These steps are really easy to use once you know what they are.

Struggling to Get More Clients? Here’s the Key You’re Missing

Are you struggling to get more clients and wondering why it’s so hard? Do you spend hours with prospects who don’t hire you?

Or maybe you’re getting lots of visitors to your website, but no one is calling you for appointments. If that’s you, then it could be you need to discover your key to easily attracting clients.

In this article, you’ll learn what that key is, why it works so well, and how you can easily find your own key.

Client Spotlight – New Website for Thyroid Diet Coach Magdalena Wszelaki

Meet my fabulous client from Brooklyn, NY, Magdalena Wszelaki, and her new website at http://ThyroidDietCoach.com. When Magadalena first contacted me, she was interested in search engine optimization (SEO) to get her existing site ranked better in the search engines.  But her ultimate goal was to get more clients. I showed her how to get more…